Tuff Fitness
Branding
Lychie Studio worked with Tuff Fitness to create a fresh and modern fitness brand that would appeal to a wide range of health focused customers.
Brand
Lychie Studios worked closely with Tuff Fitness through various co-creation sessions to develop a brand that reflected the company’s values and was appealing to a wide range of health focused customers.
The first phase of the project included developing a logo and brand identity that established Tuff Fitness within the fitness community. Using human exercise movements as the inspiration behind the shape of the logo, Lychie Studios developed a logo that positioned Tuff Fitness as a modern and trustworthy personal training service. The mix of hard and soft colours in the brand palette was integral in creating a fitness focused brand that could attract both seasoned and beginner customers. Cementing the brand is the French typeface Ysand Std Mondrian, adding movement and dynamism to the Tuff Fitness brand.
The second phase of the project consisted of developing physical and digital assets to widen Tuff Fitness’ reach. This included creating a website, social media graphics, custom photography, business cards and t-shirts.
Through their partnership with Lychie Studios, Tuff Fitness was able to establish themselves as a knowledgeable company within the fitness sphere that provides customer with custom tailored service and long lasting results.
Website
Along with creating the brand identity for Tuff Fitness, Lychie Studios also helped them develop a website to help them streamline the new and incoming business. In order to create visual assets for the Tuff Fitness website, Lychie Studios went onsite to the Tuff Fitness Gym and photographed environment and client shots for custom stock imagery. The website acts as a digital storefront for customers to schedule sessions with Tuff Fitness and for Tuff Fitness to intake and communicate with new and existing clients. Lychie Studios designed a site that was faithful to Tuff Fitness’ branding and emulated their custom-tailored customer service.
